Rob Hornstra: DIY Strategies


City Assembly House,
58 South William Street,
Dublin 2.

4-5 July

Rob Hornstra: DIY Strategies

On Funding Streams and Growing Audiences

Rob Hornstra: DIY Strategies
Booking Deadline Friday 27 June

Programmed as part of the Summer Campus 2014, PhotoIreland is delighted to present documentary photographer Rob Hornstra leading a no-nonsense workshop designed to strengthen your practice by helping you identify funding streams, and attract new audiences. It is all about giving you the tools to find a stable and self-sufficient practice. The workshop is ideal for artists and photographers.


Rob Hornstra will share his insight into best practices to follow for funding and marketing your project.

His very successful work The Sochi Project represents an outstanding example of how devising the right strategy can help make things happen. His project, developed together with writer and filmmaker Arnold van Bruggen, has been largely crowdfunded by more than 650 private donors between 2009 and 2013, with individual donations ranging from €10 to €1500.


Day 1 – Fri 4 July



Funding Streams

It is simple: you need money to develop your project. Many artists and photographers produce work at their own financial cost. However, there are always funding sources available if you know where to look.


1-2pm Lunch Break



Grow Your Audience.

After all the hard work placed on funding and developing your project, why let it down on the promotion side? Learn how to make the most of your tools, resources, and strategies to promote your project, and get the attention it deserves. Learn to Do it Yourself!


Day 2- Sat 5 July



Resources for Self-Sufficiency

In this session, Rob will share practical information about publishers and the publishing process, dealing with pre-sales, and crowdfunding resources.


 About Rob Hornstra

Rob Hornstra (born in Borne, the Netherlands, 1975) attended the Utrecht School of the Arts, the Netherlands, specializing in photographic design. He is a photographer and self-publisher of slow-form documentary work. In addition to The Sochi Project, he is the founder and former artistic director of the documentary photography organization FOTODOK, Utrecht. Hornstra’s self-published publications include The Secret History of Khava Gaisanova, KIEV, Life Here is Serious, Sochi Singers, Safety First, Empty land Promised land Forbidden land, On the Other Side of the Mountains, Sanatorium, 101 Billionaires, Roots of the Rúntur, and Communism & Cowgirls. He recently had solo exhibitions at Galerie Fotohof, Salzburg, Austria; Huis Marseille Photography Museum, Amsterdam, the Netherlands; Aperture Gallery, New York; De Paul Art Museum, Chicago; and the FotoMuseum, Antwerp, Belgium. He is represented by Flatland Gallery, Amsterdam/Paris.
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